A fuel can filled with the liters of gasoline saved (7.1L) from using the bike share service instead of the car. Two labels on the can to explain the conversion and highlight minor data such as number of trips and average trip distance.
Metaphor used:
The message is meant to be passed through a conversion of the total kilometers I have traveled through bike share services into liters of gasoline not consumed (according to average l/km car consumption values). 95.1 km -> 7.1 L
Intended Meaning:
In recent years, shared bikes have invaded big cities, generating a new way of understanding getting around; in fact, it is now possible to take a cab because it's raining in the morning but bike back in the afternoon because the sun has come out. One is no longer bound to the bulky motor vehicle, I have experienced this on my own skin making the step from the small town where distances are stretched and the car becomes an obligation, to the super-connected grid of Milan where sharing services are widespread and often save from traffic as well as promote a green approach to mobility. From this reflection came the idea of representing bike sharing in the language of combustion engine vehicles and thus highlighting the nonuse of gasoline that these choices entail.
Source:
Mobike bike-sharing app: total kilometers traveled and route length in four years
