Profiled by Google

The collected data is organized to align with the company’s needs, often diverging from how users would naturally categorize it. When users request their data, *they encounter a structured delivery that, despite being well-organized, poses challenges for the average person to decipher. Data is presented in a binary format, which emphasis the amount of the collected data, and its complex interplay between data collection, categorization and transparency of our digital footprints. This exhibit aims to shed light on the continuous and systematic gathering of information, showcasing the substantial volume accumulated.