Passport Passepartout
By Giada Fugazzola
What is the combination of data that irrefutably distinguishes us? Profession is an element that is not only given importance in the drafting of documents, but also between people, being among the first things people say to each other. As the job search shifted to the internet, in order to stand out and leave my authentic mark, I worked on a visual language that would best communicate the perception I aimed to convey. The concept of Brand Identity and that of “brand new” are intertwined in this project, with the creation of an ad hoc passport for the person LinkedIn sees me as, completing the profile with the assumptions it made based on the narrative I used.