Cloud Matters

By Guilherme Appolinario

Made with cement, “Cloud Matter” is an interactive physical data visualization project. It allows you to feel how heavy the impact of data cloud originated pollution is.

Featured image of the project Cloud Matters Complementary image of the project Cloud Matters Complementary image of the project Cloud Matters Complementary image of the project Cloud Matters

Metaphor used:

Relate data transferred to physical weight. Weight in mega or gigabytes are converted into weight in emmited CO2 to transfer the referred ammount of data.

Intended Meaning:

Show that what is seemingly insivible, immaterial and seamless (the data cloud) actually has heavy pollution consequences in the physical world.

Source:

The Megawatts behind Your Megabytes (ACEEE, 2012)