Behind the Filtered Facade

By Javiera De La Maza Rodriguez

Topic: Personal Data

Medium: Book

Institute: Politecnico di Milano

Year: a.a. 2023-2024

This Infopoetry offers an immersive journey into the world of influencer marketing, beyond the perfect surface often portrayed on social media. The scrapbook serves as a tangible canvas of the emotional landscape, exploring brand alignment, creative process and the impact of collaborations on public image. Through high-quality prints and handwritten notes, the exhibition invites viewers to critically examine the industry, encouraging transparency, authenticity and a personal connection to content creators’ challenges and engagements in collaborations with brands.

Featured image of the project Behind the Filtered Facade Complementary image of the project Behind the Filtered Facade Complementary image of the project Behind the Filtered Facade Complementary image of the project Behind the Filtered Facade

Metaphor used:

The exhibition is created from the content creator perspective, offering personal insight into their experiences and the pressures they face in the digital landscape. It humanizes the influencer and allows viewers to connect the process of creation, rather than simply consuming their image or the brand content.

Intended Meaning:

Just as a scrapbook's pages are carefully arranged to create a cohesive narrative, an influencer's Instagram posts and stories are carefully crafted to project a specific image. A scrapbook mirrors the world of a content creator, reflecting the curated content, created in collaboration with brands and the personal experiences behind the carefully constructed facade.

Source:

Dataset sourced from lnstagram, Google Photos, and iCloud.

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Featured image of the project Behind the Filtered Facade
Complementary image of the project Behind the Filtered Facade
Complementary image of the project Behind the Filtered Facade
Complementary image of the project Behind the Filtered Facade

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